Date 12 Dec 2012 16:07:16 IST , Times of India Tags: Fashion Design
A ceramic and glass design student from National Institute of Design (NID) jointly won Hong Kong Design Center's (HKDC) Design For Asia (DFA) student award on December 6 at Hong Kong. Ishita Jain, the award winner, had worked closely with traditional glass bangle makers of Purdilnagar in Uttar Pradesh and had prepared the student project on the theme 'design for change'.
Talking about the project, Jain said that she got interested in bangle makers as they make classic joint-less bangles on indigenous wood fire furnace and there are only a handful of artisans keeping the tradition alive.
"This community's cultural history is intertwined with their bangle making technique. The craft is the livelihood of the Muslim community of Purdilnagar, who are its sole practitioners in the world. Today, the major challenge faced by this community is visibility, livelihood and self-respect. An intense field study of the area was an insight into the socio-economic complexities," she said.
The project supported by NID Ahmedabad aimed to bring visibility to the cluster by marketing traditionally made bangles into urban spaces, thus integrating them into the mainstream design consciousness. Exposure to diverse market segments will give them an opportunity to express their individuality and augment their incomes, said NID officials who will carry forward the project.
A ceramic and glass design student from National Institute of Design (NID) jointly won Hong Kong Design Center's (HKDC) Design For Asia (DFA) student award on December 6 at Hong Kong. Ishita Jain, the award winner, had worked closely with traditional glass bangle makers of Purdilnagar in Uttar Pradesh and had prepared the student project on the theme 'design for change'.
Talking about the project, Jain said that she got interested in bangle makers as they make classic joint-less bangles on indigenous wood fire furnace and there are only a handful of artisans keeping the tradition alive.
"This community's cultural history is intertwined with their bangle making technique. The craft is the livelihood of the Muslim community of Purdilnagar, who are its sole practitioners in the world. Today, the major challenge faced by this community is visibility, livelihood and self-respect. An intense field study of the area was an insight into the socio-economic complexities," she said.
The project supported by NID Ahmedabad aimed to bring visibility to the cluster by marketing traditionally made bangles into urban spaces, thus integrating them into the mainstream design consciousness. Exposure to diverse market segments will give them an opportunity to express their individuality and augment their incomes, said NID officials who will carry forward the project.
