23 August, 2012

NIFT makeover for the humble hanger

Date 14 Aug 2012 11:39:00 IST , Dnaindia    Tags: Fashion Design

A recent pass-out of the National Institute of Fashion Technology (NIFT) has turned the simple yet immensely useful hanger into an eco-friendly tool. The hanger developed by Nishant Fogaat, a student of Department Of Fashion Technology, 2008-12, is not only bio-degradable but also has a host of other qualities. The design, developed by Fogaat as part of his research project ‘brand sustainability in retail platform’, can be folded to save space and also accommodate more than one garment. In fact he has already bagged an order for his product.

“The hanger is made out of a material that has to be locally manufactured from the pulp of used cartons and newspapers. Hence it is bio-degradable,” said Fogaat, who along with his business partner Nikhil Bajpai is also in talks with some retail giants for his product.

He said that as against the plastic hangers, that come in monotonous colours, his hangers have varied designs and can take a weight of up to 10 kg. “They last for five years and cost around Rs13 to 17 per piece. Plastic ones cost around Rs13,” said Fogaat.

He has even applied for a patent for the hanger that has a folding down mechanism. “The folding hanger will ensure that the folders don’t take up much space when not in use,” said Fogaat.

He has also applied for copyright protection for a hanger design of his that is meant exclusively for undergarments.

Talking about the design, professor at the institute, Pavan Godiawala, said that it isn’t often that students’ designs get immediate orders. “But this design was welcomed by several people in the retail industry. In fact, it is rare for a student to get an order for a product so soon after passing out,” he said.